Hey there!

So yesterday we talked about the difference between:

Sales (i.e. Prospecting & Traditional Recruiting)

And

Attraction Marketing!

Today, I am going to share a lesson on one of the most critical things you gotta do first to make Attraction Marketing work and that’s “Choosing Your Target Market”!

To do this, I need to talk about NETWORK Marketing first. With an emphasis on the “NETWORK” part of it.

The word “network” in network marketing can be referencing 2 things, both of which are important when building your business:

A Personal Network (i.e. Your Warm Market)

Your Team or Downline (i.e. Your Sales Network)

When it comes to traditional network marketing, your personal network is usually talked about in the context of something to get you started, but almost never as a part of your long term strategy. (I think this is a mistake as you’ll soon see, but I’m not talking about friends and family.)

After you burn through your warm market, you begin Cold Market Prospecting, which is one of the hardest sales strategies to do and get good at.

The problem with Prospecting (i.e. Selling) - especially with no real skill development - is that it’s a churn and burn model, where you meet/prospect someone, book an appointment, present, objection handle, etc.

If you are bad at this and even if you are good at this, there will be a lot of rejection and very little opportunity to follow up because you’ll have pissed off or turned off your prospect because of the deceptive or inauthentic process you used to begin the relationship.

When they find out you’re in an MLM after jumping through multiple steps to finally arrive at this fact, they will be pissed.

So your warm market is completely tapped (not growing) and you’re just hoping to recruit enough of the people you cold prospect, so that your downline grows and you then hope that your team members can recruit enough people before they themselves quit, right?.

Notice how the focus of everything I’ve described is always on growing your team, but that IS NOT the network you need to be focused on growing, if you want to enroll a lot of customers or team members.

Yes, I know this sounds like crazy talk, but hear me out…

The focus of Attraction Marketing is first primarily focused on Growing Your Personal Network!

If you learn how to Attract people to you and you lead with value upon their first interactions with you (instead of trying to push them through your shitty sales/recruiting process), that new person will continue to follow you or stay connected with you.

You are of value to them, therefore they join your personal network i.e. warm market!

Before the internet, even if you operated authentically, you had to maintain these relationships through relentless phone follow-up, but social media and email automation have made the maintenance of this network more passive!

Tomorrow I’ll be talking about HOW people might find you, but for argument’s sake, let’s say that people find you and they are so compelled by the value you are providing, they choose to follow you, friend you or even reach out…

Then that is not only growing your network, but if they continue to receive value from you, your influence with your network will grow!